CAI Guanshen
Chair of the Board, International Academy of Brand Science; Chairman, Chinese General Chamber of Commerce, Hong Kong
Brand Building in the Age of Artificial Intelligence
The 3rd DACHINA Brand Summit
DACHINA · BERLIN · 2026
6 December 2026
AXICA International Conference Center, Berlin, Germany
The 3rd DACHINA Brand Summit
The third DACHINA Brand Summit connects China with Germany, Austria, Switzerland and the wider German-speaking region. It uses innovation in artificial intelligence to advance brand exchange and industrial cooperation.
The summit serves companies, communities and the Chinese diaspora across the region through a high-level, practical and international platform for cross-cultural exchange.
Topics include foundation models, AIGC, digital humans, smart manufacturing, multilingual communication and cross-border brand operations—examining how AI reshapes the full brand value chain.
The summit aims to establish an annual rotation between Germany and China while enabling targeted business matchmaking, cooperation agreements and long-term brand services.
- In-person audience
- 500–800
- Cooperation target
- 20+
- Host city
- Berlin
On stage
The program is preliminary and will be updated as speakers and cooperation projects are confirmed.
DACHINA Brand Summit Committee
QIU Jianxin
President, International Academy of Brand Science
Prof. SHAN Fan
President, Brand University of Applied Sciences; founder of the summit
Preliminary schedule
-
Opening ceremony
- Addresses by organizers, operators and institutional representatives from China and Germany
- Launch of China–Germany brand research, the sustainable branding initiative and the Qiaojian Rongyao program
- Cooperation signing ceremony, launch of the fourth summit and group photo
-
Main forum and business exchange
- AI, global brand competition and the globalization of Chinese brands
- Industry 4.0, smart manufacturing, multilingual AIGC and cross-cultural communication
- Executive panel, one-to-one matchmaking, AI technology and diaspora business sessions
DACHINA Brand Summit Committee
Honorary chairs
CAI Guanshen
Chair of the Board, International Academy of Brand Science; Chairman, Chinese General Chamber of Commerce, Hong Kong
QIU Jianxin
President, International Academy of Brand Science
Chair
Prof. SHAN Fan
President, Brand University of Applied Sciences; founder of the summit
Vice chairs
Michael Schumann
Chairman, Federal Association for Economic Development and Foreign Trade (BWA)
Christian Köhler
Chairman, Markenverband e.V.
WANG Mengli
Vice President and Secretary-General, International Academy of Brand Science
WU Wei
Vice President and Executive Secretary-General, International Academy of Brand Science; President, International Brand Network
JIANG Weihong
Deputy Director, Brand Communication Committee of the Chinese Society for Science and Technology Journalism
Vice chair and secretary-general
ZHANG Hongming
Adviser to the Shanghai Office of InvestSP; President, Eurasian Brand Economic Cooperation Association (EBC)
Invited guests and institutions
German and regional institutions
Representatives of the German federal government, BWA, Markenverband, Brand University of Applied Sciences and regional development agencies.
Leading regional companies
Planned invitations include Siemens, Bosch, Aleph Alpha, DeepL, Volkswagen, BMW, Mercedes-Benz, Montblanc, Red Bull, Vitra and Swarovski.
Chinese representatives
Representatives of China Media Group, the Chinese Embassy in Germany and AI-driven global brands.
Chinese diaspora
Associations, entrepreneurs, business leaders and community representatives from across the German-speaking region.
Brand ownership and organization
Decision-making and executive body · formal structure
Organizers
Co-organizers
Operating partners
Executive body
Organizing Committee of the 3rd DACHINA Brand Summit
Qiaojian Rongyao · Global Diaspora Brand Empowerment Program
Based in the German-speaking region. Serving the diaspora. Connecting China and Germany. Empowering brands.
- 01AI tools
Multilingual translation, intelligent marketing and AIGC content creation.
- 02Targeted matchmaking
Connecting German institutions and leading companies with Chinese global brands and diaspora businesses.
- 03Cross-cultural communication
Telling brand stories in both directions and fostering cultural integration.
- 04Long-term services
Establishing a brand service center for diaspora businesses in the German-speaking region.
Expected outcomes
- Publish comparative China–Germany brand research and a sustainable branding initiative
- Launch Qiaojian Rongyao and a regional brand service mechanism
- Enable cooperation agreements and targeted business matchmaking
- Build an international communications network across Chinese and German media
Date and venue
09:00–10:30 / 14:00–17:30
6 December 2026
AXICA International Conference Center
AXICA International Conference Center, Berlin, Germany
Cooperation and attendance
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News and review
Planning updates, cooperation news and historical material from the third DACHINA Brand Summit.
Organization
View all stories
Work begins on DACHINA's renewed website
Read story → EventsSecond DACHINA Brand Dialogue explores the digital age
Read story → ArchiveFirst DACHINA Brand Dialogue held in Hamburg
Read story →Join the third summit
Contact us about attendance, cooperation, media coverage or sponsorship.
li@dachinainterchange.org